A streamlined study design for evaulating basic message appeal and content issues. Your set of preliminary "finalists" are submitted to rigorous quantitative evaluations among a scientific sample of the target audience. Results are reliable and fully projectable to the larger market, revealing which alternative has the edge in potential for connecting in the market.
An evaluation resource for creative development, this study design provides a final market reading with more quantitiative weight than focus groups.
Your best work is placed in front of a scientific sample of the target audience and conducted online. Testing of muiltiple versions of print and video is possible -- yours and your competitors' --
with each evaluated on a wide range of detailed diagnostic elements and pre-campaign performance measures.
|Brand Strategy,||Customer Satisfaction,||New Product Research|