Our Company

We believe the basic goals of marketing research are to uncover opportunities and
reduce risk by quantifying market unknowns.

Our work supports a variety of marketing and communications functions in pursuit of these goals. We are continuously active in assisting clients with advertising and brand strategy, tracking customer satisfaction, new product development, tracking advertising performance and exploring public opinion issues.



Founded in Richmond, Virginia in 1998, Matrix Marketing Research Group brings together a professional staff with more than 35 years of experience designing and conducting primary market research.


The principal partners are career professionals who have conducted more than 750 custom studies, published articles on research techniques, and lectured professional and university audiences.




The Matrix client list spans all major industries, levels of government and geographical locations. We develop custom studies for target audiences that are comprised of consumers, businesses, government agencies, and non-profit organizations.



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