Conducting surveys on the Web is a rapid turn-around data collection methodology with tremendous flexibility in questionnaire design. Critical, of course, is that your target audience has access to online services. Whether the sample you use is an internal customer database or drawn from a proprietary online panel, the current degree of connectedness within your market is still an important methodological consideration. When an online survey is appropriate for your market and objectives, Matrix has access to a large number of commercial opt-in panels as a sample resource for both consumers and business decision-makers.

Are Most Effective When:

• Customers come to your web site to complete a transaction (i.e., make a purchase, report a problem, request a price quote, or request information).


• E-mail invitations can be sent to a sample that has been properly screened or pre-recruited by Matrix.


• Objectives include the evaluation of graphic materials, such as concept illustrations, mock ads or product designs.

Features That Make It Work:

• The survey is interactive; graphic layouts are appealing; prompts, probes and "next-questions" are put on-screen automatically.


• Advanced programming allows the survey to adapt to each customer's unique situation based on their responses and then ask intelligent follow-up questions.


• Complete verbatim responses are captured as key-entered by the respondent in traditional open-end questioning.


• Participation incentives, such as discount coupons, are instantly redeemable, and can be issued and tracked automatically.

Quality Control:

• No "scroll-throughs" are possible to see questions in advance, keeping unaided response data unbiased and valid.


• All CATI features are available -- such as item and question rotation, valid answer ranges, skip patterns, and "previous answer inserts" on follow-up questions.


• No one can complete a survey more than once.


• Secure links ensure personal respondent information is safe and cannot be identified with their responses without permission.