Even with the capabilities of CATI and the Internet, there are still times when a traditional mail survey is the best option. For maximum response rates, your mail study will require experienced planners and careful attention to details. Our experience with commercial printers and mail houses makes the process efficient; our experience as market researchers makes your results reliable.

Are Most Effective When:

• Respondents are asked a lengthy "inventory" of product or brand use, preferences, or behavior patterns.


• Printed material must be seen by an audience that is too widespread for an on-site intercept study to be practical.


• Respondents are members of an organization or club for which they feel a special allegiance and will take the time to reply.


• Time requirements are not a high priority.

Features That Make It Work:

• Well-designed, visually appealing questionnaire lay-outs.


• An attractive mail package outside; personal cover letter salutations inside.


• First Class postage outbound and inbound.


• Use of your logo (except in anonymous surveys)


• Current and accurate mailing lists.


• Sending "reminder" post cards and follow-up mailings.

Quality Control:

• Mailing lists will have duplicates pre-removed


• All printing is "blue-line" approved


• Partially-completed surveys are not used


• Data entry is 100% verified (double-keyed)


• Daily response and return logs are maintained and e-mailed if requested