Our Services

Matrix provides complete primary research studies, custom-designed to your specific needs. Our specific services include study design, questionnaire development, statistical analysis, data tabulation, final reports and formal presentations.

We utilize only accepted industry data collection methods, which include CATI telephone surveys, interactive voice response, traditional mail surveys, central intercept interviewing, and online surveys.

We are experienced in a wide range of functional areas in business and government, with a strong focus on marketing and communications. (Click below to see more details.)

Advanced Analysis Capabilities

When client objectives are complex, or involve deeper exploration than traditional data analysis is able to address, Matrix offers a number of advanced study designs. These proven special approaches take advantage of a body of multivariate statistical techniques, including Perceptual Mapping, Cluster Analysis, Factor Analysis, Segmentation Analysis, Conjoint Analysis and a variety of multiple regression techniques.

When appropriate, these powerful methodologies can deliver insightful and truly innovative solutions.